About NOOR


Mergers & Acquisitions

\ Business

Noor specializes in providing valuable advice for local mergers and acquisitions, private capital-raising services, and other financial advice to portfolio companies of private equity firms, closely held or family owned businesses, and divisions of large corporate parents in various industries.

Our Mergers and Acquisitions services include:

  • Sell side advisory services
  • Buy side advisory services
  • Going private transactions
  • Corporate divestitures
  • Evaluation of strategic alternatives
  • Joint venture structuring
  • Leveraged transactions and management buy-outs



Equity Advisory

\ Business

Noor assists clients in arranging the financing they require to pursue growth opportunities, consummate acquisitions, or address shareholder liquidity objectives and recapitalizations. Our senior professionals bring years of experience in the placement of debt and equity capital. We work closely with our clients to evaluate and secure capital from institutional lenders, private investors, asset managers, and private equity investors.

Our Equity Advisory services include:

  • Senior debt
  • Mezzanine debt
  • Subordinated debt
  • Equity capital
  • Convertible securities
  • Private equity



Debt Advisory

\ Business

Noor assists companies facing distressed financial challenges including situations both inside and outside of bankruptcy, as well as sales through plans of reorganization and divestitures pursuant to the Bankruptcy Code. Our experience and judgment in these situations assist shareholders and management.

Our Debt Advisory services include:

  • Distressed transactions/bankruptcy sales
  • Evaluation of strategic alternatives
  • Capital structure assessment
  • Raising capital (senior debt, subordinated debt, equity)
  • Distressed mergers & acquisitions


Private Fund Advisory

\ Business

Noor advises investors seeking private equity exposure in frontier markets. These investors include rising numbers of HNWI, institutional and family offices that have come to realize the potential of non-public equity investments in frontier markets, primarily corporate and listed illiquid equity.


Noor knows the leading fund players in European and Asian countries and can give access to the PE asset class in frontier markets via:

  • advisory/marketing services and placement for PE funds with focus on frontier markets
  • advisory/marketing services and placement of sector specific PE funds (e.g. energy) with focus on frontier markets
  • marketing and conception of PE funds specifically designed for investors in High Growth Markets (incl. Islamic Finance)
  • placement of real estate equity funds
  • secondary placements of LPs and sale/spin out of management companies

We also help fund managers devise a clear positioning of their funds in the competition for private equity investors. To ensure a successful fund placement for our clients we strongly advise a clear and understandable investment focus on our selected markets.


Demand for tailor-made PE funds.


We have access to leading fund initiators in European and Asian countries who are willing to set up tailor-made investment vehicles for investors from High Growth Markets.


Deal Sourcing

\ Business

Noor advises companies, boards of directors, special committees, independent trustees, and other fiduciaries by providing them with sound, objective financial analysis for each transaction.  Our strategic partners have advised on over 2000 transactions globally, with deep expertise in financial as well as industrial matters.


Every deal starts with the search for an appropriate target. With limited amount of public data in frontier markets, Noor leverages its extensive network and on-the-ground presence to approach potential targets on behalf of investors.


Noor has particular strength in deal sourcing. We do not constrain ourselves to certain industries, but use our network and visits to local contacts to source transactions and investment opportunities across the industry.


Noor’s dedicated approach includes:

  • Spending time on-the-ground to identify the right investment opportunities
  • Confidentially sounding-out the opportunities on a no-name basis
  • Advising on appropriate target approach tactics and structures
  • Approaching the management and owners in a discreet and culturally sensitive manner
  • Securing the required due diligence information from the businesses
  • Clarifying expectations at the outset and assisting in the negotiations to improve the resulting deal terms




\ Business

Noor leverages its considerable investment banking and valuation experience to assist clients in making sound transaction decisions, ensuring a high level of senior involvement in every aspect of the engagement.


We advise companies, boards of directors, special committees, independent trustees, and other fiduciaries by providing them with sound, objective financial analyses in connection with transactions.


Noor works with clients across all industry sectors. Our team members have advised on over 200 deals worth over mutli billion in many different sectors; we also act for buyers, sellers and funders, sitting on all sides of the table (not at the same time!). Such diversity gives Noor a depth and breadth of experience that we can bring to our clients’ benefit.


  • Industrial
  • Financial Institution
  • Telecoms and Media Utilities and Infrastructure
  • Healthcare
  • Service and construction


Our Transaction Opinions services include:

  • Fairness opinions
  • Acquisitions and divestitures
  • Going-private transactions
  • Related party transactions
  • Solvency opinions
  • MBO and LBO transactions
  • Leveraged recapitalizations
  • Spin-offs
  • Capital adequacy opinions


Our Pre-Transaction Planning services include:

  • Enterprise valuation
  • Tangible and intangible asset valuations
  • Industry research
  • Market multiple analyses
  • Pre-transaction purchase price allocations

Our Transaction Advisory services include:

  • Acquisition target assessments and valuations
  • Purchase, sale, and joint venture advisement
  • Buy-sell agreement consulting
  • Valuation of Intellectual Property for purchase, sale, or license
  • Valuation of underperforming assets for disposition purposes
  • Merger exchange ratio determinations
  • Transaction feasibility analyses
  • Internal rate of return and cost of capital analyses
  • Purchase price allocations
  • Accretion/dilution models


Global Fashion & Luxury Market

\ Business

Consumers in emerging markets continue to drive luxury market growth

In February 2017 over 1,300 luxury consumers across 11 countries to explore their attitudes to luxury goods and their purchase behaviour. The  analysis found that over the last five years consumer spending on luxury goods has remained relatively robust, with only a small proportion (4 per cent) claiming to have cut back on their spending.


Growth continues to be driven by consumers in emerging markets. In China, Russia and the United Arab Emirates (UAE), markets that we have categorised as emerging luxury markets, the percentage of consumers claiming to have increased their spending stood at 70 per cent, compared to 53 per cent in the more mature markets (EU, US and Japan).

When we look at spending in the last 12 months we can see a slight slow-down. The percentage of consumers spending more than in the previous year fell to just over half, while the percentage stating that they spent the same amount rose to 43 per cent. However, the proportion that stated they had been cutting back remained the same.


The analysis of purchases by category shows there is

a relatively even spread across the six product sectors considered in the survey (cosmetics and fragrances, watches, jewellery, bags and accessories, shoes and clothes) with one in five consumers making a purchase of luxury jewellery

or cosmetics and fragrances. However, there were big differences between consumers in emerging luxury markets and those in the more mature markets, with watches and jewellery favoured much more by those in emerging markets, particularly in Russia and the UAE.



Head office

Noor Advisors (Switzerland) SA

7 Rue confédération ("Rhône 8")

1204 Genève, Switzerland


Noor Advisors DMCC

Almas Tower, Level 54

JLT, Dubai, UAE

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01.  Mergers & Acquisitions

02.  Equity Advisory

03.  Debt Advisory

04.  Private Fund Advisory

05.  Deal Sourcing

06.  Transactions

07.  Luxury Market